KESAB and Hungry Jack’s form anti litter alliance…
‘Don’t throw our name around!’ … says Hungry Jack’s
Media Release, Thursday September 11th, 2008.gif)
- PDF File
The Hungry Jack’s chain of restaurants in SA has formed an anti litter alliance
with KESAB to send a positive message to patrons to stop littering.
In a public example of a corporate good neighbour policy, the 30 store campaign.gif)
message is simple: ‘Please don’t throw our name around!’, combined with the
positive message: ‘Enjoy Your Meal… then Bin the Rubbish’.
The campaign includes distribution of 150,000 educational tray liners, bin
stickers and a high profile window sticker message for drivers in the drive
through sales lanes of the restaurants.
Chief Executive of KESAB, John Phillips, said the campaign is a good example
of how community and industry can work together to actively reduce litter.
“Hungry Jack’s is taking on a personal approach to reduce littering by their
consumers and this campaign will be supportive in trying to change littering
behaviour,” Mr Phillips said.
National research shows that 1 in 12 of all litter discarded in the streets is a
takeaway food wrapper or drink container. Hungry Jack’s has a long
association with KESAB in SA and is a sponsor of Keep Australia Beautiful’s
KAB National Tidy Towns Awards and the Sustainable Cities Awards.
“Litter is a fact and we are doing something positive about it to stop our name
being thrown around,” said Peter Quinn, State Manager of Hungry Jack’s.
Mr Quinn said Hungry Jack’s is a signatory to the National Packaging Covenant
with a commitment to use recycled products wherever possible and to actively
prevent litter and reduce the amount of waste going to landfill.
“We are always trying to do the right thing and have had a long relationship with
Keep Australia Beautiful and KESAB, which is the pre-eminent state
organisation of its type in Australia,” he said
“We do our best to capture any litter thrown on our sites and assist in cleaning
up local areas around our stores. This campaign is taking that one step further.”
Mr Quinn said it was the first time that an anti litter campaign had received
‘pride of place’ inside the restaurant and with a particular message relating to
the company and its products.
“This is something new and shows our commitment to actively assisting our
customers to do the right thing,” Mr Quinn said.
Mr Phillips said it was the first time KESAB had delivered a campaign directly
into the premises of a major chain of restaurants.
Around 150,000 tray mats with an ‘Enviro Quiz’ that highlights the damage of
litter and the benefits of recycling, will be distributed into 30 SA city, suburban
and regional Hungry Jack's restaurants.
To address litter being dropped in streets and nearby areas a reverse sided
adhesive sticker was developed for windows in the driveway sales area to get
the message across.
Additionally, KESAB recommended using stickers on waste bins in the car park,
which the company agreed would further assist patrons.
Mr Quinn said the drive through signs were an important part of the campaign. “It
is the last message they see as they get their food before driving off, so we hope
they enjoy their food and then follow through by binning the packaging later.
“I believe other food industry outlets should be doing this same style of active
promotion with KESAB to help clean up the community,” Mr Quinn said.
KESAB data shows that about 30-35% of all litter is roadside litter and it was
known that wherever fast food outlets are built this litter impacts not just the store
grounds, but beyond there into the local community.
“Drivers and passengers need to be far more responsible when it comes to litter
disposal. Throwing litter from cars along the road is irresponsible and the same
as illegal dumping” said John Phillips.
KESAB provided the campaign research, the strategy and the design, and
Hungry Jack’s have adopted it to help reduce the litter problem in and around
their properties. Other fast food outlets can still be part of a similar campaign –
directed at their own consumers at the point of sale.
Background: Hungry Jack’s is a leader in the quick service restaurant segment
of the food industry. The second ever store in Australia was set up in 1972 at
Anzac Highway, Everard Park.
For photos with campaign items and Staff or Management:
When: Photo opportunity any time, Thursday 11th September, by arrangement
Where: Hungry Jack’s Store
12 Anzac Highway
Everard Park
Contact: Campaign Spokesman, John Phillips, M 0413 877 875
For Media Assistance: Mike O’Reilly M 0414 882 505